Using Microsoft tech to success, Thomas Johansson, CEO of functional sports drink startup iQ Fuel Sweden, describes how iQ Fuel has “exploded”.

Johansson said the energy drink market is really big in Sweden, and synthetic caffeine drinks are super popular.

“But they can also be dangerous, and there have been lots of stories in the papers recently about the connection between energy drinks and heart problems.” he said.

Johansson had been working in the energy drinks sector for the better part of a decade when he responded to growing public concern over the negative health impacts of energy drinks.

That’s why he found an opportunity to create a product that everyone could be proud of.

“A cleaner product that could be accessible to everyone.” he said.

The result is iQ Fuel’s range of professional-grade, vegan, caffeine-, taurine-, and sugar-free functional sport drinks.

Which can be enjoyed by everyone from children to professional athletes.

“Everything has happened so fast,” says Johansson, reflecting on the development of the company.

“And when things go that fast, it is crucial that you have the right technology behind you.”

“The solution we have from Microsoft is the perfect fit for what we are trying to do,” says Johansson.

To do that, iQ Fuel enlisted the support of Swedish Microsoft partner and cloud solution. 

The Microsoft partner worked with the team at iQ Fuel to help implement a modern, secure, user-friendly, and scalable IT platform.

The integrated ERP and CRM system helps iQ Fuel manage their core business processes such as finances, HR, and supply chain.

“It allows us to harness data from multiple sources across the business,” says Johansson.

So we have insight into everything from the number of drinks we’ve sold through specific resellers, to the number of customers that visit particular stores.

And this was be possible using Microsoft tech to success.

You can watch the full video about this success case here.

Fênix Sistemas e Consultoria has a history of more than 20 years of experience, excellence, and competence in national and international projects of Microsoft solutions.

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