AI can help a company boost its sales by finding the appropriate influencer to promote its brand.
If used correctly, it can save marketers time and money.
But it’s important to remember that an algorithm is only as good as the instructions a programmer gives it, and with AI, it’s not a one-time process.
Influencers big and small can help drive engagement to your brand so long as humans take input and adjust the program along the way.
Read more about how using AI conscientiously can help you locate influencers and find your target audience for optimal sales. Click here.
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