iQ Fuel: Using tech to build a successful functional sports drink startup

Using Microsoft tech to success

Using Microsoft tech to success, Thomas Johansson, CEO of functional sports drink startup iQ Fuel Sweden, describes how iQ Fuel has “exploded”. Johansson said the energy drink market is really big in Sweden, and synthetic caffeine drinks are super popular. “But they can also be dangerous, and there have been lots of stories in the […]

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